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The “Reel Making” Challenge at the World Audio Visual & Entertainment Summit (WAVES) 2025 has received an overwhelming response with 3,379 registrations from across India and 20 countries.
The competition launched as a key initiative under WAVES- 2025, highlights India’s growing influence as a global hub for media and entertainment while also reflecting the country’s rapidly expanding digital creator economy. It aligns with the Government of India’s “Create in India” vision, empowering talent from across the nation and beyond.
The competition has seen notable international participation from Afghanistan, Albania, the United States, Andorra, Antigua and Barbuda, Bangladesh, UAE, Australia, and Germany, among others. This global reach highlights the increasing influence of India’s creative sector and the appeal of WAVES as a premier platform for content creators worldwide.
Twang to Port Blair, storytelling surge is soaring nationwide. Domestically, the challenge has drawn entries from diverse and remote locations across India, including Twang (Arunachal Pradesh), Dimapur (Nagaland), Kargil (Ladakh), Leh, Shopian (Kashmir), Port Blair (Andaman & Nicobar Islands), Tullamore (Tripura), Kasaragod (Kerala) and Gangtok (Sikkim).
The strong response to WAVES’ “Reel Making” challenge from smaller towns and emerging creative hubs reflects India’s rich storytelling traditions and growing digital creator ecosystem. As part of the challenge, participants above the age of 20 are required to create reels on themes such as “Viksit Bharat”, highlighting India’s existing technological and infrastructure advancements, and “India @ 2047”, envisioning the nation’s future growth in these sectors.
These themes provide a platform for storytellers to present India’s innovation journey through concise 30-60 second films, showcasing their creativity and vision for the country’s progress.
The winners of the Reel Making challenge will receive exclusive opportunities, including:
- An invitation to a Meta-hosted event and a ‘reels’ masterclass in 2025.
- All-expenses-paid access to WAVES 2025, where they will be honored.
- Ministry support for finalists to participate in international-level content creator competitions.
- Winner reels will be showcased in the prestigious WAVES Hall of Fame, on the official WAVES website, and social media platforms.
‘Make in India; Make for the World
WAVES 2025 takes its inspiration from Prime Minister, Shri Narendra Modi’s vision and mission to provide a new global identity to India’s creative prowess and establish India as a premier destination for media, entertainment, and content creation.
This Summit will bring together industry leaders, stakeholders, and innovators to discuss emerging trends, foster collaborations, showcase India’s rich creative ecosystem and to implement PM’s vision of ‘Make in India, Make for the World’
With participation covering almost the entire length and breadth of India and 20 other countries so far, the Reel Making challenge stands as a testament to India’s diverse and dynamic storytelling landscape, reinforcing its standing as a powerhouse in the global Media & Entertainment industry.
Reels are an Instagram feature that allows users to create and edit short videos, up to 60 seconds, directly from the application. This tool provides the ability to add filters, effects and music to enrich the content. The videos created can be published in the feed, in stories or in the specific Reels section.
To make a reel with pictures and music on Instagram; open the Instagram app and tap on the “Reels” icon at the bottom of the screen. Click on the “+” icon in the top left corner of the screen to create a new Reel. Tap the “Gallery” icon to select the pictures you want to use in your Reel.
The primary benefit of Reels is brand awareness. Reels have outstanding visibility, which is even extended to Facebook, with Stories and Reels visible at the top of your Feed. On Instagram, Reels are easily accessible and swiping up will take you to the next Reel.
Kerala’s Muhammed Riswan’s freestyle football trick made his reel one of the most viewed in Instagram history with 554 million views.
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Educationist/Administrator/Editor/Author/Speaker
Commencing teaching in his early twenties, Prof Aggarwal has diverse experience of great tenure in the top institutions not only as an educationist, administrator, editor, author but also promoting youth and its achievements through the nicest possible content framing. A revolutionary to the core, he is also keen to address the society around him for its betterment and growth on positive notes while imbibing the true team spirit the work force along with.
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